Services

Why do I want a personal brand identity?

Branding is about perception. Cohesive and powerful branding solidifies and enhances your work. A good brand personifies you. It tells someone not only who you are but what you do, why it is important, and how your work brings about a transformation. A solid brand brings about a consistent feeling when someone sees your logo, typography, spacing on a page, texture, tone, and color combinations in your infographics, websites, and social posts. Branding is not just about all those bits and pieces but rather how those pieces work together as a unit to not only represent you with consistency but also to elevate the connection to your business. A cohesive brand helps to bond your ideal clients to you. 

What is insightful design?

Have you heard the expression "data is king"?

Data is at the heart of TG Insightful Design because data drives decisions in forward moving businesses. This can be formal or very casual. During our consultation I gather ideas, goals and any hard data you have already been tracking.  This informs the focus of your brand voice and identity, as well as conceptual pieces.

The process

Here is what you can expect.

• Discovery call: This is a time for us to learn more about each other. I want to know about you and your business, your genesis story, mission,  goals, hopes, ideas for the future, who you see as your ideal clients, what you hope to accomplish by working together and more. You provide me with any data points you have for your business and what you would like to see change. 

• Proposal: I send a propossal with several package options tailored to your needs and goals. 

• Research: I dig into any information you provide me about your business as well as industry standards. I research competetors and best practices. I analyze what works well already and what you need or want to change based on this information. I determine where you can or do provide unique value based on what we have discussed.

• Concepts: Concept designs provided and discuss where you want to go from here. 

• Deliverable Completion: Once we have nailed down the look and feel of any deliverables you requested, I work on the complete brand identity (if contracted) and all pieces that are a part of your package. 

• Branding Guide: This is your map for future adventures! A brand guide is included in all brand identity and strategy contracts with instructions on use of your assets to maintain a clean cohesive look. This is the key to maintaining uniformity in all your future posts, web pages, infographics, PDF files, ebooks and more.