About Me

It's about the transformation...

As a Family Medicine Physician Assistant with additional background in nutrition as a Dietician and Diabetes Educator for the past 25 years, I have honed my ability to understand what drives people and how to help them accomplish the transformation they want and need. I understand the complexity of clients medical and mental health conditions and how that impacts their wellbeing. 

I skillfully apply this knowledge in my design work with doctors, healthcare professionals, educators and coaches to transform their online presence into something that attracts their ideal clients.

I cherish time together with my family. I am a wife, a mother to two very active kiddos, lover of nature, photography, arts, cultures and creating in many forms.  Despite all that creativity, my brain is deeply analytical. I thrive on studying data, ideas and goals, sorting through the parts, analyzing what works well and what needs to change then reformulating a new concept, design or process and communicating the successful transition plan. 

I call this process  Insightful Design .  It can be applied to any industry and most process improvement efforts. I specialize in the health, wellness and education industry because it is a world I know well, but I work in many other industries seamlessly. Are you seeking a transformation... of your brand strategy or identity? Do you need a refreshed or first logo or a perhaps some infographics and base social media pieces? I enhance your business with solid brand strategy, brand identity and custom deliverable design pieces.